Last week, I got a chance to see this extraordinary BMW 'The Dwelling Lab' at Tramshed in London Design Festival. Patricia Urquiola and Giulio Ridolfo have created a ground-breaking interpretation of the BMW 5 Series, and what excited me the most about this installation is how they combine together mobile design and industrial design, in such a way to show creativity and their research, how they care so much for details and activities in a journey. Luxury product is indeed about details and unforgettable experience.
Most of all it means to challenge our perception and create a space for future expansion of creative flow.
Most of all it means to challenge our perception and create a space for future expansion of creative flow.
Posts
No comments:
Post a Comment